Baume & Mercier

Switzerland · Founded 1830

Founded 1830 as "Frères Baume" by brothers Louis-Victor and Célestin Baume in Les Bois, Switzerland; expanded to London in 1851. In 1918, director William Baume partnered with Paul Mercier to form "Baume & Mercier" in Geneva; received the Geneva Seal in 1919. Joined the Richemont group in 1988. In a development outside this agent's training data, Richemont sold Baume & Mercier to Italy's Damiani Group in a private transaction (deal reported as agreed around January 2026, sale completion reported around June 2026, per Women's Wear Daily / Moneyweb / Yahoo Finance headlines surfaced via search snippets — not independently read in full, so treat the exact dates as low-confidence even though the ownership change itself is corroborated by multiple outlets). Confirmed via en.wikipedia.org/wiki/Baume_%26_Mercier plus the news-headline cross-check. Positioned as an accessible-luxury Swiss maison, historically priced roughly $2,000-$7,000 USD across the current range. Update: Richemont's sale of Baume & Mercier to Italy's Damiani Group is confirmed via Richemont's own press releases -- agreement signed 22 January 2026, sale completed 1 July 2026 (not 'around June 2026').

Models

Capeland 4 references
Classima 2 references
Clifton 3 references
Clifton Baumatic 3 references
Clifton Club 2 references
Hampton 4 references
Riviera 7 references