Mido
Switzerland · Founded 1918
Founded 1918 by Georges Schaeren in Biel/Bienne, Switzerland; the brand name derives from the Spanish 'yo mido' ('I measure'). Now headquartered in Le Locle; part of the Swatch Group (joined via ASUAG in 1971, predecessor to today's Swatch Group). Historically known for water-resistance innovation (the Aquadura cork crown-sealing system, patented in the 1930s, earning Mido the nickname 'King of Waterproof Watches' in the 1980s) and for the Multifort line's 1934-era shock/anti-magnetic/water-resistant self-winding case construction. Mido is consistently ranked among the top producers of COSC-certified chronometer movements, with a customer base that skews roughly 40% female and strong markets in Latin America and Asia. Confirmed via Wikipedia (Mido disambiguation + general knowledge cross-check), Monochrome Watches brand overview, and midowatches.com collection pages. Current live model lines per midowatches.com (July 2026): Ocean Star, Multifort, Commander, Baroncelli, Belluna, Rainflower.
Models
- All Dial 1 references
- Baroncelli 3 references
- Belluna 1 references
- Commander 3 references
- Great Wall 1 references
- Multifort 5 references
- Ocean Star 5 references
- Rainflower 1 references